October 16, 2019 Anna

2024 Marketing Trends

What to Expect for Businesses and Polish Marketing Agencies

Paper made origami boat sailing through metaphorical obstacles to reach the goal - an idea.

The dawn of 2024 brings with it a wave of new marketing trends, setting the stage for a year of innovation and strategic shifts. As businesses and Polish marketing agencies, like SoBirds, adapt to these changes, understanding the forthcoming trends is crucial. This article delves into the expected shifts in the marketing realm, with a focus on “influencer marketing in Poland” and the strategic positioning for “Polish marketing agencies.”

Enhanced AI and Machine Learning Integration

Artificial Intelligence (AI) and machine learning continue to push the boundaries, offering unparalleled personalization and automation capabilities. For businesses and marketing agencies in Poland, leveraging AI means more targeted campaigns and deeper insights into consumer behaviors, streamlining the path to achieving marketing objectives with efficiency.

The Surge of Video Marketing

Video content remains king, with its ability to engage and convert audiences more effectively than any other media form. For Polish marketing agencies and brands, this signifies an increased focus on short-form video content, optimizing strategies for platforms where video consumption is on the rise. Engaging, concise, and value-packed video content will dominate, making it a priority for marketing strategies in 2024.

Sustainability and Ethical Marketing

Consumers are increasingly drawn to brands that prioritize sustainability and ethical practices. This trend calls for businesses and marketing agencies in Poland to highlight their commitment to environmental and social governance (ESG) principles in their marketing strategies. Authenticity and transparency in these efforts will be key to building trust and loyalty among consumers.

Voice Marketing and Virtual Assistants

The growing use of virtual assistants opens new avenues for voice marketing. Polish marketing agencies can capitalize on this trend by optimizing content and SEO strategies for voice search, ensuring brands remain visible and accessible in this evolving search landscape.

VR and AR in Marketing

Virtual Reality (VR) and Augmented Reality (AR) technologies are gaining traction, offering immersive experiences that engage consumers in unique ways. From virtual try-ons in the fashion industry to augmented product demonstrations, these technologies offer Polish marketing agencies innovative tools to differentiate brands and elevate the consumer experience.

Data Security and Privacy

With increasing concerns over data privacy and security, businesses must prioritize the protection of personal information. For Polish marketing agencies, this means designing marketing strategies that respect consumer privacy and comply with regulations like GDPR, ensuring trust and compliance are at the forefront of their efforts.

Community Marketing and Micro-Influencers

The impact of community marketing and micro-influencers continues to grow. Authentic voices can effectively engage and build trust with targeted market segments. For influencer marketing in Poland, leveraging these smaller, niche influencers offers a pathway to genuine engagement and impactful brand advocacy.


The year 2024 is poised to bring significant changes and opportunities in marketing. For businesses and Polish marketing agencies like SoBirds, staying ahead of these trends is essential. By embracing AI, video marketing, sustainability, voice search optimization, VR/AR, data privacy, and influencer marketing in Poland, brands can not only navigate the evolving landscape but also thrive. Adapting to these trends will ensure that Polish marketing agencies and their clients remain at the forefront of innovation and market relevance.

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