October 14, 2019 Anna

Influencer Marketing for Dummies:

Every Step of Collaboration Explained

Embarking on an influencer marketing campaign can seem daunting if you’re new to the game. However, when broken down into manageable steps, collaborating with influencers can be a straightforward and highly rewarding strategy. For those who may feel overwhelmed, entrusting your influencer marketing efforts to an experienced agency, such as ours, can ensure a seamless, effective campaign. Here’s a breakdown of each step in the influencer collaboration process, highlighting why partnering with an agency can be your best move.

Step 1: Defining Your Goals

Do It Yourself: Start by clarifying what you aim to achieve with your influencer marketing campaign. Whether it’s increasing brand awareness, boosting sales, or growing your social media following, having clear objectives is crucial.

With an Agency: An experienced agency can help refine your goals, aligning them with specific KPIs to ensure measurable success. Agencies bring the benefit of hindsight, knowing which objectives are realistic and how best to achieve them.

Step 2: Identifying the Right Influencers

Do It Yourself: This involves researching influencers who align with your brand values and have the reach and engagement rate that match your target audience. This step can be time-consuming and requires due diligence to ensure authenticity and a good fit.

With an Agency: Agencies have established relationships with a wide range of influencers across various niches. They can quickly identify the best match for your brand, ensuring an authentic and effective partnership. Agencies also vet influencers for authenticity, engagement rates, and potential ROI, saving you valuable time and resources.

Step 3: Crafting the Campaign

Do It Yourself: Once you’ve identified potential influencers, the next step is to develop your campaign’s creative concept. This includes deciding on the content format, key messages, and calls-to-action. It requires a creative strategy that resonates with both your brand and the influencer’s audience.

With an Agency: Agencies excel in creating bespoke campaigns that capture the essence of your brand while leveraging the unique voice of each influencer. They ensure that the campaign is creatively engaging and strategically designed to meet your objectives.

Step 4: Managing the Collaboration

Do It Yourself: Managing an influencer campaign involves negotiating terms, overseeing content creation, ensuring deadlines are met, and tracking the campaign’s progress. This can be a complex process, requiring constant communication and project management skills.

With an Agency: An agency acts as the intermediary, handling all aspects of the collaboration. They negotiate contracts, manage timelines, and ensure that the content meets quality standards. This frees up your time to focus on other aspects of your business while still achieving a high-impact campaign.

Step 5: Measuring Success

Do It Yourself: Analyzing the campaign’s performance involves tracking metrics such as engagement rates, website traffic, and sales conversions. Understanding which metrics to track and how to interpret them can be challenging without prior experience.

With an Agency: Agencies provide comprehensive reporting and analytics, offering insights into what worked, what didn’t, and why. They measure success against your initial objectives, providing clear ROI and actionable insights for future campaigns.


While it’s possible to manage an influencer marketing campaign on your own, the complexity and nuances of such campaigns often mean that partnering with an experienced agency is the smarter choice. An agency, like ours, brings a wealth of experience, established influencer relationships, and a strategic approach to ensure your campaign is a success from start to finish. Trust us with your influencer marketing efforts, and let us navigate the intricacies of influencer collaborations to achieve your marketing goals with ease.

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