Project Overview
Cozycozy, a modern accommodation search engine that simplifies travel planning across Europe, came to Sobirds with a clear goal: to find influencers who could promote the brand in Poland authentically and engagingly.
Client:
CozyCozy
Industry:
Travel / Accommodation Search
Services:
Influencer marketing, Content Marketing, Social Media
Goals: Setting the Flight Path
Build brand awareness and trust among Polish travelers through authentic influencer content
Generate measurable engagement and reach across Instagram and TikTok within a limited budget
Flight Challenges
Reach the right audience in a competitive travel/lifestyle market.
Test various formats and content styles.
Generate real reach and results within a limited budget.
The Strategy
Since March 2025, Sobirds has been fully responsible for the end-to-end influencer marketing process for cozycozy:
Influencer research and selection
Negotiation of cooperation terms
Development and implementation of a consistent creative brief
Campaign coordination and ongoing influencer communication.
Performance analysis and optimization
Each month, we executed 2–3 influencer activations on Instagram and TikTok, involving both micro-influencers and creators with larger audiences. We focused on authenticity, natural travel context, and strong storytelling – avoiding overly filtered or promotional content.
All campaigns were based on a single, consistent brief covering brand key messages, destination suggestions, content tone, and CTAs. Content themes included city breaks, weekend getaways in Poland, budget travel, boat trips, and pet-friendly vacations – matching cozycozy’s main user scenarios.
Cozycozy repeatedly requested advertising rights for selected creator content, enabling them to boost top-performing materials with Paid Social, significantly amplifying reach and effectiveness.
What We Achieved
Millions of views on Instagram and TikTok
Engagement rates above industry benchmarks
Dozens of comments, saves, and bio link clicks
Valuable UGC (User Generated Content) that cozycozy reused in paid campaigns
A strong network of loyal creators open to ongoing collaboration
Millions of views on Instagram and TikTok
Engagement rates above industry benchmarks
Dozens of comments, saves, and bio link clicks
Valuable UGC (User Generated Content) that cozycozy reused in paid campaigns
A strong network of loyal creators open to ongoing collaboration
What's Next?
Thanks to the success of the Polish campaigns, cozycozy extended the partnership to a new market – Hungary.
We’re currently conducting influencer research and launching initial activations, tailoring strategy to local cultural and consumer nuances.
Why work with SoBirds?
The cozycozy x Sobirds collaboration proves that:
Effective influencer marketing doesn’t require massive budgets
Precision, quality, and constant optimization matter most
Working with a team that’s both creative and reliable delivers real results.
With Sobirds, you gain more than just reach. You build relationships, community, and measurable business impact.