Influencer Marketing Choosing the Right Path: Influencer Marketing Agency or Direct Outreach? 10 Jun 2025 Influencer Marketing Agency vs. Direct Collaboration Influencer marketing is no longer a trend. It’s now a must-have in any digital strategy. Whether you manage it in-house… Joanna Dąbrowska
Influencer Marketing How much does influencer marketing cost in 2025? New data reveals huge differences in rates 21 May 2025 How Much Does Influencer Marketing Cost in 2025? Just a few years ago, influencer marketing was treated as an experiment in marketing budgets. Today, it's a key element… Joanna Dąbrowska
Social Media Is TikTok Overtaking YouTube in Video Marketing? 16 May 2025 Is TikTok Overtaking YouTube in Video Marketing? Just a few years ago, platforms like TikTok and Instagram seemed to push traditional YouTube out of the spotlight. If… Joanna Dąbrowska
Public Relations Effective PR Measurement. What Are the Key Metrics for 2025? 25 Apr 2025 Effective PR Measurement. What Are the Key Metrics for 2025? Remember those days when PR effectiveness was mainly measured by the thickness of a folder filled with press clippings? Well,… Joanna Dąbrowska
