WING YOUR WAY THROUGH CATEGORIES
- Why influencer marketing in Poland really works – and why now is the time
- The Polish influencer landscape: What international brands need to know
- Top social media platforms in Poland for influencer marketing (2025 guide)
- Influencer types that drive real results in the Polish market
- How to launch your first influencer campaign in Poland – step by step
- Beauty, fashion & lifestyle influencers in Poland – who sets the trends?
- Fitness & sports influencers in Poland – powerful reach, loyal audiences
- Gaming, streaming & Gen Z – how to win over Poland’s digital natives
- Travel marketing with Polish influencers – inspire, engage, convert
- Best-performing content formats on TikTok, Instagram & YouTube in Poland
- Avoiding common mistakes in Polish influencer marketing campaigns
- Our process: How we select the best influencers for your brand
- Influencer marketing budget in Poland – what it costs and why it pays off
- How to measure success: KPIs, ROI and performance metrics
- Expanding beyond Poland – influencer marketing across Central & Eastern Europe
- Let’s talk – Get in touch with SoBirds and launch your campaign
Why influencer marketing in Poland really works – and why now is the time
Influencer marketing is highly effective in Poland. With over 800,000 active creators on TikTok, Instagram, YouTube, and LinkedIn, the market is large and diverse. Around 64,000 creators already monetize, showing a mature ecosystem.
Why it works so well: Polish consumers trust creators, especially in niche areas like beauty, fitness, gaming. Authenticity is key. Costs are competitive vs. Western Europe, offering great engagement per euro. Social commerce and platforms like TikTok bring new dynamic formats. For international brands, now is a strategic moment to invest as the market grows but stays accessible.
TikTok first.
We teamed up with Polish creators to promote a mobile game through short-form video.
✅ 1.5M+ views
✅ 3x higher CTR than standard ads
🎮 Gamers speaking to gamers.
We ran a niche campaign with Polish streamers & gaming influencers.
📈 Strong engagement, low CPI, direct installs.
When global meets local.
We activated Polish lifestyle & sports creators to support an Olympic sponsor campaign.
🏃♀️ Powerful visibility in the pre-event phase
🇵🇱 Strong Polish brand presence
We brought movement to the feed.
Collab with fitness and wellness creators in the US to promote a new home treadmill.
🔥 High-reach reels + real product use
💬 Focus on motivation, habits & everyday routines
Real stories. Trusted routines.
We partnered with parenting and lifestyle creators to introduce a line of gentle, natural skincare for mums and little ones.
👶 Warm, relatable content
💬 Authentic feedback from real families
The Polish influencer landscape: What international brands need to know
Poland is a leading influencer market in CEE. Its digital population is growing, with high social media engagement. This offers strong visibility for international brands. The scene is strong in micro- and mid-tier creators. They build trusted niche communities in beauty, fashion, fitness, gaming, parenting. TikTok, Instagram, YouTube lead. TikTok is Gen Z heavy, Instagram is strong in lifestyle, YouTube for long-form. Polish audiences value authenticity and local language. Adapting messaging to local culture boosts success. Poland offers a cost-effective market for creative, high-performing collaborations.
Start your influencer campaign in Poland.
Work with trusted creators who deliver real results.
Reach out at info@sobirds.com
Top social media platforms in Poland for influencer marketing (2025 guide)
Influencer marketing in Poland thrives on three main platforms in 2025: TikTok, Instagram, and YouTube. They drive user activity and campaign results.
TikTok
Fastest growing, huge with Gen Z. Short, dynamic video builds connection. High engagement in beauty, fashion, gaming, lifestyle.
Key for beauty, fashion, wellness, parenting, travel. Stories, Reels, carousels perform well. Audiences trust personal recommendations.
You Tube
Best for long-form reviews, tutorials, expert content. Strong in tech, fitness, parenting. Creators have loyal subscribers for trust and message retention.
Other
Facebook works for parenting/local, LinkedIn for B2B/experts. They usually complement main platforms.
Best campaigns tailor content to platform behavior. Combining channels maximises reach and engagement.
Influencer types that drive real results in the Polish market
Poland’s ecosystem is diverse. Campaign success depends on the right match: influencer, product, audience. Here are effective types:
Micro-influencers (1k–10k followers)
Loyal, tight-knit communities. High engagement. Great for trust/relatability in lifestyle, beauty, parenting.
Mid-tier influencers (10k–100k followers)
Balance scale and authenticity. Niche experts. Ideal for product education and storytelling.
Macro & celebrity influencers (100k+ followers)
Best for wide awareness. Fashion, sport, entertainment. Lower engagement but huge reach and PR value.
Niche creators & specialists
Experts in specific fields. Drive credibility, especially on YouTube/LinkedIn. Great for targeting specific buyers.
The best mix depends on your goals, product, and budget.
How to launch your first influencer campaign in Poland – step by step
Launching a campaign in a new market is manageable with structure. Poland has a mature ecosystem, but local context matters. A roadmap for international brands:
Define goals & audience
What do you want? Who in Poland do you need to reach?
Choose platforms
Match platforms (TikTok, Insta, YouTube) to your goals and audience. (More in our platform guide).
Select influencer types
Choose micro, mid-tier, macro based on budget and impact needed. Fit matters more than just followers.
Localise message
Adapt content for Polish tone, culture, and language. Brief creators clearly, but allow their voice.
Coordinate & approve
Plan timelines. Clear deadlines and approvals are vital, even with creator flexibility.
Monitor, measure, optimise
Launching in Poland means adapting proven strategies to a highly engaged local digital space.
Best campaigns tailor content to platform behavior. Combining channels maximises reach and engagement.
Beauty, fashion & lifestyle influencers in Poland – who sets the trends?
Polish beauty, fashion and lifestyle influencers have a strong presence on Instagram, TikTok, and YouTube, shaping consumer choices across generations. From skincare routines to seasonal fashion edits, their content blends aesthetics with authenticity — and drives real engagement.
Micro- and mid-tier creators are especially effective in this space, offering trust-based recommendations and strong storytelling. They influence not only purchase decisions but also shape trends in eco-beauty, slow fashion, and self-care culture.
For international brands entering the Polish market, working with these creators means tapping into highly responsive, image-driven communities that value local relevance and visual identity.
Fitness & sports influencers in Poland – powerful reach, loyal audiences
Polish fitness/sports creators are highly trusted. Trainers, athletes, wellness coaches drive engagement and product credibility. Instagram and YouTube are key platforms for activewear, supplements, home fitness campaigns.
Gaming, streaming & Gen Z – how to win over Poland’s digital natives
Poland has a huge Gen Z audience on Twitch, YouTube, TikTok. Gaming influencers/streamers are key to youth culture – entertaining, informing, recommending tech, games, energy drinks. Authenticity, humor, and value work best here.
Travel marketing with Polish influencers – inspire, engage, convert
Polish travel creators make highly visual, emotional content on Instagram, TikTok, YouTube Shorts. They inspire with stories, visuals, personal travel experience (domestic and international). Campaigns benefit from their ability to make travel aspirational yet accessible, driving bookings.
How to launch your first influencer campaign in Poland – step by step
Launching a campaign in a new market is manageable with structure. Poland has a mature ecosystem, but local context matters. A roadmap for international brands:
TikTok
Highest engagement, huge with Gen Z. Best: native, unpolished short videos (6–15 sec). Trends: beauty tips, recipes, routines, humour. Avg engagement: 5.8%.
Reels beat posts/Stories in reach/interaction. Reels up to 67% more engagement than image posts. Carousels work for fashion/tutorials. Stories for community/offers.
You Tube
Strong for long-form trust content (reviews, tutorials, vlogs). YouTube Shorts (under 60s) growing (lifestyle, tech, entertainment). Mid-size creator engagement: 2–4%.
Best campaigns tailor content to platform behavior. Combining channels maximises reach and engagement.
Influencer types that drive real results in the Polish market
Poland’s ecosystem is diverse. Campaign success depends on the right match: influencer, product, audience. Here are effective types:
Lack of Localisation
Direct translation isn’t enough; adapt tone and cultural references.
Ignoring Contracts
Clear agreements on deliverables, usage rights, and payment terms are essential.
Focusing Only on Reach
Engagement rate, audience demographics, and authenticity matter more than follower count alone.
Poor Briefing
Provide clear guidelines but allow creative freedom for authentic content. We help you navigate these challenges for smoother, more effective campaigns.
How to measure success: KPIs, ROI and performance metrics
Measuring success is crucial. We track metrics that show real impact for your business goals in Poland:
Cost per Acquisition (CPA) / Return on Ad Spend (ROAS): Calculating campaign efficiency and ROI. We provide detailed reports focusing on the KPIs that prove your investment is paying off.
How to launch your first influencer campaign in Poland – step by step
Launching a campaign in a new market is manageable with structure. Poland has a mature ecosystem, but local context matters. A roadmap for international brands:
Define goals and audience
We start by understanding your brand’s needs, campaign objectives, and target group. That helps us choose influencers whose followers actually align with your customers.
Analyze data and performance
We go beyond follower counts. We assess engagement rates, reach, content quality, audience demographics, and authenticity. Only influencers with real, active communities make the cut.
Match by content and values
We review tone of voice, visual style, previous brand collaborations, and how well the creator’s content fits your product or message. Trust and brand alignment are key.
Select the right influencer tier
Nano, micro, mid-tier, or macro? We recommend the most effective tier mix based on your goals and budget – sometimes small creators deliver the biggest impact.
Validate with local insight
Our team knows the Central European market (and beyond). We make sure the influencer speaks the cultural language your audience responds to – authentically.
Negotiate fair, transparent terms
We handle all communication, usage rights, deliverables, and timelines. No hidden costs. No confusion.
Monitor and optimize
We track content performance in real time and adjust the campaign if needed to boost ROI.
Choosing the right influencers is the foundation of every successful campaign – and we take it seriously. With SoBirds, you get a smart, scalable influencer strategy built to perform.
How to launch your first influencer campaign in Poland – step by step
Launching a campaign in a new market is manageable with structure. Poland has a mature ecosystem, but local context matters. A roadmap for international brands:
Strategy
Define objectives, choose platforms, identify Polish audience.
Influencer Selection
We shortlist and vet Polish creators based on fit and performance. (See how we choose influencers.)
Briefing & Localisation
Craft concepts, localise messaging for Polish tone and audience.
Coordination & Approvals
Handle communication, timelines, content approvals, compliance.
Publishing & Monitoring
Track live content on TikTok, Instagram, YouTube, etc.
Reporting & Optimisation
Detailed reports: reach, engagement, ROI, sentiment. Analyse and adjust.
Best campaigns tailor content to platform behavior. Combining channels maximises reach and engagement.
Expanding Beyond Poland – Influencer Marketing Across CEE
Ready to grow beyond the Polish borders? We have expertise in the Central and Eastern European market. We can build regional influencer strategies, leveraging insights from Poland to effectively scale your brand’s presence and campaigns across CEE countries.
Influencer types that drive real results in the Polish market
Poland’s ecosystem is diverse. Campaign success depends on the right match: influencer, product, audience. Here are effective types:
Lower costs
Influencer fees in Poland are significantly lower than in Western Europe.
High ROI
Polish audiences engage deeply — results per euro spent are often higher.
Flexible budgets
Campaigns scale easily — from product seeding to ambassador programs.
Transparent pricing
No hidden fees. Clear terms, usage rights, and deliverables.
Platform variety
Different cost models for TikTok, Instagram, YouTube — chosen by objective.
Performance tracking
Detailed KPIs: reach, engagement, CPC, CPM and influencer score.
Local insight matters
Cultural relevance boosts results — localised messaging pays off.
Let’s talk – Get in touch with SoBirds and launch your campaign
Have a product to promote? Want to grow your brand in Poland through influencer marketing?
We work with companies across Europe and beyond. We build campaigns that are smart, local, and effective. Looking for strategy, full execution, or market insight? We’re happy to talk.
Let’s make your influencer campaign fly in Poland.
Reach out at info@sobirds.com
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