The Challenge
WildRock – a bold and energetic soft drink with natural caffeine and a distinct, adventurous vibe – was preparing to enter the Indian market. The twist? The brand had no social media presence and no existing community in the region.
Despite the ambitions of the parent company Drink ID, there were no foundations in place – no content, no assets, no influencers. The goal was clear: launch WildRock in India from scratch, creating a local digital presence that would turn heads.
Client:
WildRock & Drink ID
Industry:
FMCG
Services:
Social Media, Content Marketing, Photography & Paid Ads
Energizing a Brand Into Existence
Build a social media presence from the ground up
Create an instantly recognizable brand voice and aesthetic
Organize and direct professional product photoshoots
Engage models and creatives for brand activation
Plan and execute content and ad strategies that would deliver results fast
The Power Phase
We built WildRock’s Instagram and Facebook profiles from scratch, growing the community to over 33K followers in just 5 months.
Produced a bold and energetic content library featuring models, product photography and animated graphics.
Launched a targeted Meta Ads strategy combining performance with brand building.
Handled community management, moderation and UGC's outreach.
The Results
The numbers speak for themselves:
33 000 + Facebook followers in just 5 months
+ 75 000 000 total impressions
+ 37 000 000 reach
We launched WildRock into the Indian market with no existing presence — and in just five months, built a bold brand from scratch.
Through sharp content and a high-impact ad strategy, we reached over 35 million people, generated 75 million+ impressions, and grew the audience to 33K Facebook followers and 2K on Instagram.
We created the full social media identity, produced all assets, and managed the digital rollout end-to-end. The results speak for themselves — WildRock is now a standout player in its category. And SoBirds is still behind the wheel.
What's Next?
Thanks to the success of the launch, Drink ID is expanding its collaboration with SoBirds to develop further digital initiatives.
We continue to manage content, ads, and influencer strategy – building not just presence, but real brand love.
Why work with SoBirds?
The WildRock x SoBirds campaign shows that:
You don’t need a massive team to create massive results
Content-first strategy fuels both performance and brand value
Speed, consistency and creative clarity drive digital breakthrough
With SoBirds, brands go from zero to traction fast — with strategy, content and execution aligned for real growth. Ready to take off?