Project Overview
One of our global campaigns came through a partner agency based in China, which engaged SoBirds to support influencer activation for a major international e-commerce platform across several key European markets.
The brief was time-sensitive and tied to one of the biggest international sports events of 2024, hosted in France — with activations rolled out in Germany, France, Italy and the UK.
The goal: coordinate a fast-paced campaign with trusted creators — ensuring product delivery, localised Reels, and publication within a tight, non-negotiable timeline.
All creative direction, communication and influencer logistics were led by SoBirds — from brief to rollout, across multiple markets and languages.
Client:
Major Chinese marketplace platform
Industry:
Sport
Services:
Influencer Marketing
Goals: A Fresh Pour of Social Strategy
Launch a large-scale, multi-country influencer campaign in sync with a major international sporting event in France 2024.
Coordinate Reels production by top-tier creators in Germany, France, Italy and the UK.
Ensure seamless product delivery, creative consistency, and timely publication across five key markets.
Manage fast-track fee negotiations and deliver high-quality influencer content under extreme time pressure — matching the scale and visibility of a global event.
Influencer Campaign Challenges
Manage a campaign tied to one of the biggest sports events of 2024
A fast‑moving project aligned with a global sports spectacle required speedy decisions, high readiness and flawless execution across multiple markets.
Coordinate high‑profile creators across Europe with rapid turnaround
Working with large‑scale influencers in Germany, France, Italy and the UK demanded not only creative alignment but also fast‑tracked negotiations, content approval and compliance with brand.
Ensure top‑tier content quality and brand consistency under time constraints
Delivering premium influencer output and seamless logistics — from product dispatch to post‑publication — in a high‑stakes environment with minimal margin for error.
The Strategy
SoBirds rapidly mobilised its team to deliver a multi-market campaign for a major global client — on an exceptionally tight timeline.
Key actions included:
Swift identification and outreach to relevant influencers in Germany, France, Italy and the UK
Fast-track negotiation, brief distribution, and product dispatch
Express approvals of content drafts — with a focus on short-form video
Timely publication across all markets to meet the campaign deadline tied to a major international sports event in France
Our team executed a fast-paced, multi-market campaign under time pressure — balancing structure with flexibility and speed. We were responsible for the full coordination of influencer content across four key countries: Germany, France, Italy and the UK.
Content focused on Reels & TikToks — short-form video designed to feel native and engaging in each local context. We worked with carefully selected macro-influencers, ensuring both scale and quality while handling negotiations, logistics and deadlines with precision.
Despite the short window for execution, we ensured product delivery, creator briefing, approvals, and publication — all completed on time. The campaign was tied to a major international sports event in France, making timeliness and cross-border consistency absolutely critical.
Throughout the project, we balanced cultural nuance, creative expectations and platform-specific dynamics to deliver localised, high-quality content — without delays or compromises.
What We Achieved
Our international influencer campaign delivered timely, high-impact results — right in the spotlight of the biggest global sporting event of the year.
Thanks to precise coordination, trusted creators and on-brand storytelling, the campaign not only launched on time, but also unlocked valuable visibility, engagement, and content assets that could be repurposed for paid promotion.
Several million video views across Instagram and TikTok
Hundreds of organic comments, shares and clicks across localised creator content
All assets delivered and published on time
Flawless execution across Germany, France, Italy and the UK
Top content repurposed as Meta & TikTok Ads to extend reach and boost campaign ROI
What's Next?
We’re proud to have played a part in promoting one of the world’s biggest sporting moments — and we’re already looking forward to what’s coming next.
With experience, a proven workflow and trusted creators in key European markets, we’re ready to scale this success again in four years’ time.
Why work with SoBirds?
Our collaboration proves that:
Effective influencer marketing across Europe is possible — even with tight timelines and zero margin for error
Cross-border coordination, precise logistics and clear creative guidance keep big campaigns on track
Trust, speed and structure turn a one-off brief into an ongoing global partnership
With Sobirds, you gain more than just reach. You build relationships, community, and measurable business impact.